The information on the following pages is designed to give you an overview of exactly what it takes to sell any home in today’s ever-changing marketplace. It is no longer enough to put a for sale sign in the yard and hope someone will see it and want to buy it.
When we meet, you can expect me to be a candid, up-front, no-nonsense, professional. There are lots of opinions but just one set of facts. We’ll look at the facts of record to determine the best pricing strategy to use that assures your home sells for the highest price possible. The final pricing strategy is subject to your approval.
Additionally, we will determine who the targeted buyers for your home are and develop marketing strategies to attract their interest. These targeted buyers are almost always willing to pay the highest price for your home. I’ll explain this concept and strategy in more detail when we meet. 80% of the marketing on your home is done when the pricing strategy for your home is selected. This Proposal contains detailed information on this issue to assist you in making an informed decision. Be assured, our job is to sell your home for the most money possible, not the least.
There are hundreds of real estate licensees in our area. Choosing the right agent for your home can be confusing. It is especially difficult when you speak with several different agents, and they all seem so convincing.
There is a way to determine who is the most likely to succeed in getting your price and terms. The key is knowing the right questions to ask.
The following list provides you with questions to ask each Prospective Agent. You can see my answers below in red. The answers to these questions will tell you what you need to know in order to make the decision that is best for you.
1. Do you work as a full time Real Estate agent? How many years have you been licensed to sell real estate full-time in Washington?
Yes.I have been licensed and have worked full time in Washington as a Real Estate Agent since 2006 and my wife has been working with me since 2010.
2. Do you GUARANTEE your services?
Yes. Our guarantee is based on the services that you use. If you use us to buy a home, we have a Love It or Leave It Guarantee. If you use us to sell your home, our guarantee is based on the marketing plan you choose to employ.
3. How much do you charge for your services?
If you use us to purchase a home, our service is free to you. If you use us to sell your home, the price of our service is 3% (prices can vary depending on the level of service you need as a seller). All prices for our service will be disclosed to you prior to signing any agreement.
4. What is the single most valuable service you provide to a client just like me?
Our commitment to accomplishing your real estate goals. See what past clients say about our service.
5. May I cancel my listing with you at any time if I am not satisfied with your performance, no questions asked?
6. Why should I list with you?
We use our years of experience in real estate, knowledge of the local market and advanced marketing tools to get you the most money for your home. Our commitment to meeting your goals is backed by our guarantee.
7. Do you have a system to follow-up so that we get valuable feedback after every showing?
Yes. We follow up every showing by contacting the buyer’s agent by phone, email and text.
8. Do you have an Internet Strategy that includes Social Networking and Syndication to expose and promote my home 24-7?
Yes. We will promote your home through most of the popular social networks including; FaceBook, Google+, Twitter, Craig’s List, YouTube and more. Your home will be featured on its own webpage as well as the NWMLS and most of the real estate websites present on the internet.
9. What is my property worth? What listing price do you recommend?
To find out what your property is worth, you will need to contact us so we can find out more information about your home. We will then offer you a free Comparable Market Analysis of your homes current approximate value and a recommendation on the listing price.
10. Do you have a written Specific Marketing Plan designed to sell my property quickly and for top dollar?
Yes. When we meet with you, we will show you our optional marketing plans for you to choose from.
There are three types of overall market conditions when selling your home. They are:
Seller’s Market – This is when the inventory in a specific area is low. Properly priced homes generally sell within 14 days to 21 days maximum. If your property has not received an offer within this time period, it is priced too high.
Normal Market – This is when there is no real perceived advantage to either the buyers or the sellers. Properly priced homes should sell within 30 to 45 days.
Buyer’s Market – This is when you have lots of homes on the market for sale in every price range and area. If you price your home just below the other similar homes on the market a sale should result within 60-90 days. Usually, homes are declining in value in this type of market. Therefore, the sooner you sell, the better it is for you.
The National Association of Realtors researched the history of homes that actually sold in all three types of markets and they discovered two critical pieces of information:
1. 95% of all homes that closed escrow sold within 60 days after the listing price (seller’s asking price) was set at the appropriate market price.
2. Homes properly priced sold within 3% of the seller’s asking price.Therefore, if a property has not received an offer within 60 days, it is overpriced by at least 5% to 10% and possibly more.
Time is of the Essence. The majority of buyer activity on a new listing occurs in the first two to three weeks of the initial marketing period.
For this reason, it is important that you have your home in the… BEST CONDITION and at the RIGHT-PRICE at the FIRST EXPOSURE to the market.
Several Possible Pricing Strategies
“As Is” Pricing Strategy The property is SOLD without benefit of any repair work paid for by the Seller that is either required or recommended in any inspection reports. Buyer may have any and all inspections deemed necessary to satisfy themselves as to the condition of the property. These inspection will be paid for by the Home Buyer! A Strategy such as this is used when the Seller is either in a Short Sale Situation or have little or no equity.
“Quick Sale” Pricing Strategy This strategy is almost always effective because when a property is priced at or below the current market, it usually will sell quickly. This pricing strategy makes it much easier for me to get the attention of other agents in our area. As a result there are numerous showings. Which then generates one or more offers coming from agents that wait for properly priced homes to show to their BEST Clients. This is by far the most effective strategy to get your home SOLD FAST and for the highest realistic price the market will bear.
“Traditional” Pricing Strategy This strategy is called TRADITIONAL because it calls for doing all of the normal and usual activities that eventually lead to a sale on your home… Such as obtaining the proper Inspections and completing all necessary repairs called for before the home is placed on the general market. The agent is following the series of actions called for in their marketing plan. Basically by implementing numerous marketing activities designed to create a demand for someone to want to buy your home. Note: If you do not have an offer within 30-40 days, the property is priced too high and is in need of a price enhancement. It is essential that automatic price adjustments occur every 30 days to maintain marketing momentum. Usually, a price adjustment of 5% to 10% at the end of 30 days will result in a sale shortly thereafter.
Who Determines the Market Value of My Home?
The Real Market Value of Your Home is Determined When Someone Tells us What They are Willing to Pay For Your Home, You Decide to Accept that Price and Escrow Closes!
That may sound odd I know but until this event happens the determining market value is really a matter of making an educated guess.
Are You Kidding, You Guess?
There are lot’s of opinions yet only one set of facts. We will examine the Facts of Record and together we will determine a PRICING STRATEGY designed to sell your home for the most money.
No One Can Tell me What my Home Will Sell For?
Not really. Someone might tell you a figure but no one knows the market value of your home because it is not established until someone buys it for a specific price. That’s why we use facts of record to determine a pricing strategy.
How Do You Determine Which Pricing Strategy is Best for Selling Our Home?
As I said before, there are lots of opinions but only one set of facts. Together, we will examine the facts of record to determine the most effective pricing strategy to obtain the maximum price possible for you.
Our ‘Total Market Overview’ examines 3 things:
1. Similar Homes Recently Sold
Tells us what buyers are willing to pay for this kind of home, in this area, at this time.
2. Similar Homes Now For Sale
Tells us about our competition. Buyers will compare your home to these homes.
3. Expired Listings
Tells us what buyers are not willing to pay for this kind of home, in this area, at this time.
Remember, Our Job Is To Sell Your Home For The MOST Money, Not The Least! 80% of the Marketing of Your Home is Accomplished Using a Pricing Strategy Based on Facts!
1. Getting Top Dollar for Your Home A ‘Total Market Overview’ will assist us in determining a pricing strategy that leads to a sale.
2. Mobilizing the Agent Community Agents will want to show your home to their buyers since a proper pricing strategy was used.
3. Buyers Are Anxious to See Your Home Most Agents have several buyers that are ready-to-buy. They are simply waiting for a new listing that is priced properly..
4. TOTAL MARKETING OVERVIEW Using the Total Market Overview allows us to position your home to maximize our professional marketing strategies..
Tell us what concerns you most about selling your home and hiring a real estate agent. That way when you meet with Neal and Angela they will discuss only those things that are MOST IMPORTANT to you.
Your meeting with them will take about 20-25 minutes unless you have more questions.
Tell Me Why Your Home Is Special
We’re sure you have enjoyed living in your home and have been pleased with its many features. We can make sure we tell prospective buyers about all the special features of your home.
Today’s real estate market presents unexpected obstacles and opportunities. Firms that led in less challenging times, often find themselves at a loss when confronting present day conditions. That’s because the business climate now requires seasoned trouble-shooting performed with surgical precision; something the bulkier firms just weren’t designed to do. Neal and Angela will focus expertise on each challenge. Professionals who are among the market’s most experienced and successful Brokers. Their work is backed by an aggressive team of knowledgeable professionals tapping unique resources online and offline. Neal and Angela Thomas have been helping buyers and sellers since 2006. Isn’t it your turn to have the BEST?
Neal and Angela have the desire to serve, The tools to perform, and the confidence to succeed. Make your choice Neal and Angela Thomas
You Get a Full-Time Professional Agent
You won’t find ANYONE who will work HARDER or more PROFESSIONALLY to get you the MOST money, the QUICKEST sale and the FEWEST problems.
On The Average . . . Buyers Inspect 12 Homes Before Deciding. That Means 11 Other Homes Are Competing Against Yours! We Love A Challenge Foreclosures, Short-sales, and Bank Owned Properties Are Creating Serious Challenges for Today’s
Home Seller. We Know How to Position Your Property to Get it Sold Our Marketing Systems… …Are Designed To TARGET & ATTRACT QUALIFIED & SERIOUS HOME BUYERS. Not Those Who Will Only BUY If They Can Steal Your Home By Making Ridiculous Low-ball Offers!
WHY YOU SHOULD PRICE YOUR HOME REALISTICALLY
Chances are that your home will sell at its fair market value. Pricing it realistically at the outset simply increases the likelihood of a timely sale with less inconvenience and greater monetary return.
Buyers educate themselves by viewing many homes. They know what is a fair price. If your home is not competitive in value with those they have seen, it will not sell. Buyers typically look at homes within a $50,000 price range. If your home is not priced within the correct range, it very likely will not be exposed to its potential or targeted buyers.
Overpricing causes most homes to remain on the market too long. Buyers, aware of a long exposure period, are often hesitant to make an offer because they fear “something is wrong” with the house. Often homes that are on the market for a long time eventually sell for less than their fair market value.
If overpricing keeps your home from selling promptly, you can end up owning two homes — the one you’ve already purchased and the one you’re trying to sell. This can prove costly and worrisome, as well as inconvenient.
EIGHTY PERCENT OF THE MARKETING OF YOUR HOME IS DONE THE NIGHT WE DECIDE AT WHAT PRICE WE WILL LIST YOUR HOME.
Four Ways I Will Expose Your Home To The Greatest Number of Potential Buyers
1)Agent to Agent email and direct marketing designed to mobilize the entire real estate community to get them to show and sell your home.
2)We “target market” to determine who the most likely buyer will be–they will pay the most money.
3)Using cutting-edge technology and 24 hr. marketing both online and off, we expose your home to enough potential home buyers and Realtors that it SELLS!
4)We create a website just for your home. We use dozens of hi impact photos, a virtual tour, unique verbiage then link it to hundreds of the most visited home buyer websites and social media locations.
HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?
I will make your home “stand out” with a video tour! Over 100 million Americans watch videos on the internet every month
ANOTHER METHOD FOR “MAXIMUM EXPOSURE”!
•Enable your home to rise to the top of the search above all other homes by adding more photos
•Enhanced listings allow up to 25 photos
BENEFIT: You get “Maximum Exposure” which means more and more potential Buyers are aware your home is for sale. More exposure equals quicker sale for you!
MOBILE BUYER MARKETING PLAN
Buyers driving through the neighborhood can:
•Find your home, get directions and a map
•Connect with me in one “click” to get details and make an appointment
QR Codes: Another Way to Expose Your Home to Home Buyers At the Peek of Their
Interest FREE List of Homes FREE Home Valuation Introducing Our 24/7/365 Marketing System!
1.24-hour property hotline that makes information on your home available 24-hours a day without having to speak with an agent.
2.Your home on the Internet – not just on any old site but on a multiple of sites that are high-tech and interactive. Aggressive marketing and advertising then direct buyers to these websites. (Just having your home on a website is not enough.)
3. Always giving the consumer complete information: home address, area, number of bedrooms, baths, square footage, etc. Always make this information easy to obtain.
4. Virtual home tours – provide an exciting method for home buyers to tour a home without having to leave their living room or office.
5. Automated email Home Buyers Information program – an automated systems that works with unlimited home buyers at any given time. Provides quick, efficient and up-to-date information either by mail or email.
6. Auto-response email and phone systems designed to put your home in front of the most buyers.
7. Marketing your home where it is seen by the consumer and then making the information easily obtainable.
The Fact Of the Matter Is:
PRICE FACT THE BEST CHANCE FOR SELLING YOUR PROPERTY IS WITHIN THE FIRST SEVEN WEEKS. STUDIES SHOW THAT THE LONGER A PROPERTY STAYS ON THE MARKET, THE LESS THE SELLER WILL NET.
It is very important to price your property at a competitive market value at the signing of the employment agreement. The market is so competitive that even over-pricing by a few thousand dollars could mean that your house will not sell. Interestingly, your first offer is usually your best offer. Here are reasons for pricing your property at the market value right from the start in order to net you the most amount of money in the shortest amount on time.
An overpriced home:
• Minimizes offers
• Lowers agent response
• Limits qualified buyers
• Lowers showings
• Lowers prospects
• Limits financing
• Wastes advertising dollars
• Nets less for the seller
MOST PEOPLE ARE TURNED OFF BY EVEN THE SMALLEST AMOUNT OF UNCLEANLINESS OR ODOR WHEN BUYING A HOME. SELLERS LOSE THOUSANDS OF DOLLARS BECAUSE THEY DO NOT ADEQUATELY CLEAN.
If your house is squeaky clean, you will be able to sell your home faster and net hundreds, if not thousands of dollars more. If you are planning on moving, why not get rid of that old junk now so that your house will appear larger and more spacious? Odors must be eliminated, especially if you have dogs, cats, or young children in diapers or if you are a smoker. You may not notice the smell, but buyers do!
TOP SELLING AGENTS WILL NOT SHOW YOUR HOME IF BOTH THE KEY AND ACCESS ARE NOT READILY AVAILABLE. THEY DO NOT HAVE TIME TO RUN AROUND TOWN ALL DAY PICKING UP AND DROPPING OFF KEYS. THEY WANT TO SELL HOMES! The greatest way to show a house is to have a key! When your home is being shown, please do the following:
• Keep all lights on. • Keep all drapes and shutters open.
• Keep all doors unlocked.
• Leave soft music playing.
• Leave the premises.
• Take a short walk with your children and pets.
• Let the buyer be at ease and let the agents do their job
PAINT & CARPET
PAINT IS YOUR BEST IMPROVEMENT INVESTMENT FOR GETTING A GREATER RETURN ON YOUR MONEY.
Paint makes the whole house smell clean and neat. If your house has chipped paint, exposed wood, or the paint looks faded, it is time to paint. If your carpet is worn, dirty, outdated, or an unusual color, you may need to seriously consider replacing it. Many houses do not sell because of this problem. Don’t think that buyers have more money than you have to replace carpet. They don’t. They simply buy elsewhere.
There is no other Agent who is doing as much to get your home sold! It takes pro-active and aggressive marketing, not passive, hopeful selling.
It is more critical than ever to expose your home to as many targeted buyers as possible in order to get it SOLD! Two Ways to Sell Your Home Put up a sign. Wait for an offer Wait for an offer. Wait for an offer. Get a real estate agent. Wait for an offer. Wait for an offer. Wait for a serious offer. Get a new real estate agent. Wait for an offer. Wait for an offer. Wait for an offer. Reduce the sales price. Wait for an offer. Wait for an offer. Wait for an offer. Hire Neal and Angela Thomas & Start Packing. Talk to Neal and Angela 360-960-8278
To Get Your Home SOLD… Schedule an Appointment to Get Your Home SOLD, Talk to Neal and Angela 360-960-8278
A face-to-face meeting with Neal and Angela will only take 15-20 minutes…it will only take longer if you have more questions.